What is Google Analytics

Wednesday, July 27, 2011 Posted by snehlata tripathi

Google Analytics is a free service offered by Google that generates detailed statistics about the visitors to a website. The product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew. It is the most widely used website statistics service

Google Analytics can track visitors from all referrers, including search engines, display advertising, pay-per-click networks,
e-mail marketing and digital collateral such as links within PDF documents.

Google Analytics approach is to show high level dashboard-type data for the casual user, and more in-depth data further into the
report set. Through the use of Google Analytics analysis, poor performing pages can be identified using techniques such as funnel
visualization, where visitors came from (referrers), how long they stayed and their geographical position. It also
provides more advanced features, including custom visitor segmentation

High profile sites using Google Analytics
Google Analytics is used by 57% of the 10,000 most popular websites (as ranked by Alexa Internet) ordered by popularity, as reported by (now defunct) BackendBattles.com

* twitter.com
* myspace.com

* dailymotion.com
* answers.com

Google Analytics Usage TrendsGoogle Analytics offers a host of compelling features and benefits for everyone from
senior executives and advertising and marketing professionals to site owners and content developers.

This chart represents Google Analytics web usage trends over a historical time period on a large selection of website homepages queried by BuiltWith.

Google Analytics is a free service that offers users up to 5 million hits per month. If your site generates more than 5 million hits per month, you will need to link it to an active AdWords account in order to avoid interruption of your Google Analytics service.

Google Analytics currently defines an active AdWords account as an AdWords account that has at least one active and running Campaign, with a minimum budget of $1 per day (or the equivalent amount in a non-U.S.currency).


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