Signature File is E-Business Card For Your Company - What Should it Contain?

Wednesday, September 17, 2008 Posted by Aman Jain

Your sig file should always contain all basic contact information: name, organization, snail address, phone, fax, e-mail, and URL. You should provide every way possible for recipients to reach you, only the way in which you would like to be contacted. The customer is king and it is the recipients’ choice if they would rather call than e-mail you.

 Businesses having a “Click here” on their sig file, which takes you directly to their Web site  is a nice idea, but you must also remember to include your URL so that the recipients read it . Sometimes people just print their e-mail to take home that night, and they can’t get to your Web site by trying to click on a piece of paper.

Always remember to place http://  before Web site URLs and mailto:  before e-mail addresses to make them hypertext links. This allows the readers to click on the links to take them directly to a Web site or to e-mail you without having to copy and paste the address in their browser or e-mail program

You should also include a tag line offering information about your company, its products and services, a current sales promotion, where you will be located at a trade show, a special event you are hosting, an award your company has received, or other marketing-focused information. Sig files are readily accepted online and, when designed properly, comply with netiquette.

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